Do you have an existing or new website or E-Commerce platform??And you are not able track your traffic and action that performed by your user/customers, And not able to analyse?SEO?then you?must have setup Google Analytics, Webmaster tools ( Search Console) & Tag Manager.
What is Google Analytics?
It is free tracking tool. It’s provide you the all feature that help you track your website traffic and analyze your money site user behaviors & actions that they perform so you can do A/B testing and QA to improve your online performance.
What is Google Search Console (Webmaster Tools)?
It is a free webmaster tool. It has feature that help you improve your search engine crawling and it will notify Search engine to crawl your website on prior mode so it will index faster in search engine with all tracking features like: Traffic keywords, Back links tracking, Sitemap submission, Robot.txt, Search Engine Ranking, Organic Clicks & impression etc.